The Revenue Marketing Operations Manager will be responsible for owning and optimizing marketing operations, including CRM management, campaign execution, and performance reporting, while working cross-functionally with Marketing, Sales, and RevOps to improve pipeline generation and deal velocity.

The ideal candidate will have experience in marketing operations within a SaaS environment, a strong background in HubSpot and Salesforce, and the ability to translate data into actionable insights. This individual should be comfortable operating in a fast-paced, collaborative environment.

Job Responsibilities

• Own and manage the HubSpot instance, including workflows, segmentation, lead scoring, and automation

• Build, test, and deploy emails, landing pages, and nurture campaigns aligned to buyer journeys and ABM programs

• Manage database health, data governance, and integrations with Salesforce and other platforms

• Support campaign execution through data imports and Salesforce campaign management

• Ensure accurate marketing attribution, tracking, and reporting across campaigns and channels

• Define and document key operational processes, including campaign setup and reporting cadences

• Monitor campaign performance and conversion metrics; identify optimization opportunities

• Develop and maintain dashboards and reporting across HubSpot and Salesforce

• Analyze funnel performance to identify friction points and recommend improvements

• Track and report on cost per lead and lead-to-conversion metrics

• Support Sales with RevOps tools for pricing, quoting, and pipeline visibility

• Serve as a first point of contact for marketing and sales operational requests

• Other duties as assigned

Qualifications

• 2–4 years of experience in marketing operations, revenue operations, or a related role in a SaaS environment

• Hands-on experience with HubSpot and Salesforce

• Strong understanding of marketing automation, lead lifecycle management, and attribution

• Experience building reports and dashboards to measure performance

• Strong analytical and problem-solving skills

• High attention to detail with a focus on data accuracy

• Ability to work cross-functionally with Marketing, Sales, and RevOps teams

• Experience with ABM platforms is a plus

• Associate’s or Bachelor’s degree preferred (flexible based on experience)

Success in This Role

• Improves visibility into pipeline creation and deal stage velocity

• Establishes consistent reporting on cost per lead and conversion metrics

• Reduces operational burden on RevOps by supporting Sales and Marketing requests

Why Join MCIM

• Impact: Opportunity to build and shape marketing operations processes

• Growth: Company entering a strong phase of expansion

• Speed: Fast decision-making and execution

• Culture: Highly collaborative, tight-knit team